Each brand has its own long history and deep-rooted cultural background knowledge. Puma , the same to other brands , has a strong influence on the people's mind, life ,custom etc.When we walk along the street , we can see some people wear the puma shoes, the puma clothes .You may ask a question why do they like the puma brand. Not only do the styles of the shoes and clothes they like, but also they like the puma ,which is the simbol of power, also they know the story of the puma brand. The puma brand has stepped into the world's market nowdays. It's belief , mind etc have taken most places of our heart. What can make people so impressive ? That's the beautiful and qualfied shoes and clothes .So I think you have a strong desire to know the origin , history and the culture , the details of the products etc. Now I will tell you more.

In recent years, the latest fashion is a revitalized style. When I wander in the commercial street, I find the fashionable ladies seem to fall in love with heavy big-wedge sandals.

High heel shoes are the most popular ultimate equipment at party forever. At one phase of "The X-factor" program in November last year, the petite famous singer Kylie Minogue on the program with a pair of short boots of Christian Louboutin.

The king of high heel shoes Manolo Blahnik once said," A woman completely changed when she puts on a pair of high heel shoes." The high heel shoes always contact with slender and forceful crus' curve, as well as sexy and exquisite ankle.

The arrow brand clothing was founded in America, in 1851. The black label down jacket of men's clothing series are popular among elite. In the key cities, such as Beijing and Shanghai, male elite favor arrow black label down jacket owing to its New York fashion style and the international standard of design, style and quality.

Duvetica is a down jacket brand from Italy. The main products of Duvetica is high quality down jackets. It originally meant for a foundry for each big fashion brands. After accumulating decades of experience, Duvetica finally founded its own brand in 2002. Their clothes are made of natural down feather. The down leather are from the duck and goose that are cultured in Perigord, the south city of France. Every down jacket has 90% down content, which highlights their characteristic light, warm and comfortable.

The founder of Marnot brand are two young undergraduates. Their names are Eric and David. At first, they tried to set up a club, while did not decide for what. Later, they thought of a song and a festival about groundhog. They regarded the content of the work for the club as producing down jacket. They believed they could do very well, so when they returned to California, they began to do that. This is the birth of Marmot down jacket.

In order to identify Gore—Tex fabric is better than the ordinary material, the three founders of Marmot down jacket conducted an experiment. They chosen two kinds of sleeping bags. One kind of sleeping bag was made from the Gore—Tex fabric, and the other kind of sleeping bag was the ordinary sleeping bag. Then he slept in the different sleeping bags after pouring watering. The test result made them quite satisfied. They liked the new product so much and ordered some Gore-Tex fabric. Soon later, they started to sell the sleeping bags that made from Gore-Tex fabric.

Mango have entered China for seven years, but it never attachs more importance to the market like now. In August 2008, Mango opened its first chain store in China. The store is located in Beijing sanlitun shopping center. Later on, in the Shanghai pudong Super Brand Mall and 353 Music Square, successively set up two chain stores. The store in 353 Music Square is the flagship store in Shanghai. Meanwhile, it is also the 50 subbranch in mainland China.

The classic products of the North Face can be listed since it was founded in 1968. The high quality down jackets of The North Face have won high reputation among outdoor enthusiasts. They especially like Sierra Parka, which was produced in the first year. Sierra Parka series were initiated in the 1970s. up to now, the Sierra Parka series are still in production and sales. Never stop exploring to be the slogan of the North Face.