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Most analysts and observers agree that Jochen Zeitz's serving as CEO and the chairman of the Board is an important turning point for Puma. Before that, Puma's marketing plans are too reserved to catch consumers' attention. It only has a leopard logo, which is difficult for consumers to distinguish Puma from Nike and Adidas. Moreover, dealers also have placed the same product in different sale terminals. As soon as Zeitz took office, he pointed out "personality is the key to our survival." What we must do now is to set up a brand that meet consumers' needs, or we can not compete with Nike and other famous brand." Puma Classify Its Consumers by Their Lifestyle
Many customers spoke for these new products and my product that we produce is deeply like by customer, In return for my products, they gave a grand party for me. I was pleasantly surprised in at midnight: I succeeded in reaching a real scientist; I am very pleased Mr. Alfred Bernhard Nobel awarded me the Nobel Prize for the best HERVE LEGER costume, the stars changed from golden to red. It is indeed inconceivable! I would tell people the colors of life.

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