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- Rami Givoni
Rami Givoni
Director, editor and producer of promotional films
Articles by this Author
14 Main Principles in Making Short Promotional Films
- By Rami Givoni
- Published 05/31/2010
- Business Articles
- Unrated
A film is a powerful marketing tool. A short film is considerably more effective as a medium of persuasion than any printed prospectus, regardless of how glossy or colorful it may be. A large number of messages can be communicated n a five-minute film–especially if it is skillfully made in a way that will interest and rivet the viewer. Until recently, a business or organization would–almost automatically–depend on a printing house to handle its marketing needs, but today there is a definite trend for businesses and institutions to opt for a well-made film or presentation. This is definitely not a passing fashion but a conscious decision by managers of businesses and organizations based on a cost-benefit analysis.
We present here 14 essential principles that should be taken in account at every stage of film making, especially before making the film and in selecting a production company.
