A film is a powerful marketing tool. A short film is considerably more effective as a medium of persuasion than any printed prospectus, regardless of how glossy or colorful it may be. A large number of messages can be communicated n a five-minute film–especially if it is skillfully made in a way that will interest and rivet the viewer. Until recently, a business or organization would–almost automatically–depend on a printing house to handle its marketing needs, but today there is a definite trend for businesses and institutions to opt for a  well-made film or presentation. This is definitely not a passing fashion but a conscious decision by managers of businesses and organizations based on a cost-benefit analysis.  

We present here 14 essential principles that should be taken in account at every stage of film making, especially before making the film and in selecting a production company.

 

The Script:

Advance planning is a prerequisite for a successful venture.

A script plays the same role in a film as notes in a concert and research work is necessary to provide the scriptwriter with a thorough knowledge of the subject of the film, what is the organization, its aims and character, the target audience, means of distribution and screening framework. A skilled scriptwriter will endeavor to fully understand an organization’s goals. The selection of a first-rate writer will ensure the quality of the finished product from the outset. People on the whole are not accustomed to reading scripts and are unable to mentally translate written words into pictures, sounds and movement. The organization commissioning the script is therefore almost "blindly" dependent on the scriptwriter and the greatest care must be taken in his selection.

 

Soundtrack :

The right soundtrack helps deliver a powerful message to produce an emotional impact. A film that fails to arouse emotion will generally be boring. The soundtrack can consist of a well known song or melody;   original music written specifically for the film is not necessary. However, it is absolutely essential to formalize the acquisition rights. Even if a\verbal agreement is reached with the composer to forego a fee for the music, it is incumbent on the production company to obtain a clearly-signed agreement with the singer or composer to that effect.