I am going to share with you what I have learned from Dave Sherman. It was truly phenomenal training that I and countless others have received and has resulted in great success in my own business.

What is it that most people look for when they ask you what you do for a living?

Is it just part of conversation or is there something more to the question?

You might have guest that it is just part of the conversation. People ask this question not because they actually care what it is that you do but to establish whether they can benefit in some way from what it is that you do.

If they cannot benefit from what you do, then they are not interested to hear more about the matter.

Most importantly, you should when you reply to their question about what you do, focus on the benefit from your product or service that you provide to them.

So think carefully about what you do and what benefit your product or service will have so that you will give the right answer when asked the question as mentioned earlier.

In sales, people are taught about features and benefit.

What you need to do is forget about the features and focus on the benefit.

I cannot stress it enough that people do not care about what you do but what they can benefit.

That being said, I am going to move onto the next part which is to keep things short and simple. This is something that mean a lot of different things to many people in different networks but here is what I have learned from Dave.

If you cannot explain to me in a very short period of time what it is that you do, then you have a very, very big problem.

You need to be able to share with me with in 30 to 45 sec. what it is that you do and grab my attention at the same time without throwing up on me about information that I have never asked for.

This is my elevator speech when asked what I do: " I provide people with an easy to duplicate system that help grow their business as well as free training in on line marketing."

A mistake that many people make and that I have made in the past is to try and explain how my business work in detail.

I have realized that the person that you are talking too will never understand what you are telling them and that you are actually overwhelming them with too much information.

Doing so chase them away from you.

Here are a couple of things that you should not do:

1. Don't tell people too much about your business

Tell people about how they will benefit from your business

2. Don't try to summarize your business in 45 sec. That is too much education. Rather share one little piece that they can understand than a lot of information that they know nothing about.

3. Avoid using buzz words especially if you are in the profession of being in financial planning, accounting, law, anything in high tech where there are specific buzz words in your industry. The person that you are speaking too will not focus on what you are saying but will be wondering what the buzz words mean that you have said.

4. The quickest way to bring your conversation to an end is to use the words: "I,Me,We". Everything in your conversation should evolve around them. This way they will pay more attention.

See if you can at your next function or when you meet somebody focus on how you can benefit them and their company or how you can benefit their family.

By focusing on them and not on yourself you will make much more connections with people and have a much more effective elevator speech.

Just to recap a bit:

1. Focus on the benefit

2. Keep it short and simple

3. No! Too Much Information, Too Much Education, Too Much Buzz Words or having everything evolve around you in the conversation, focus on how you and your product or service can benefit them.

Put pen to paper and write your elevator speech down so that you know it by heart and not as something off the top of your head.

Armed with this knowledge, go out there and meet people and do more business.

To your success.

Your friend in helping you reach your dreams.

I believe in you.

I am going to share with you what I have learned from Dave Sherman. It was truly phenomenal training that I and countless others have received and has resulted in great success in my own business.

What is it that most people look for when they ask you what you do for a living?

Is it just part of conversation or is there something more to the question?

You might have guest that it is just part of the conversation. People ask this question not because they actually care what it is that you do but to establish whether they can benefit in some way from what it is that you do.

If they cannot benefit from what you do, then they are not interested to hear more about the matter.

Most importantly, you should when you reply to their question about what you do, focus on the benefit from your product or service that you provide to them.

So think carefully about what you do and what benefit your product or service will have so that you will give the right answer when asked the question as mentioned earlier.

In sales, people are taught about features and benefit.

What you need to do is forget about the features and focus on the benefit.

I cannot stress it enough that people do not care about what you do but what they can benefit.

That being said, I am going to move onto the next part which is to keep things short and simple. This is something that mean a lot of different things to many people in different networks but here is what I have learned from Dave.

If you cannot explain to me in a very short period of time what it is that you do, then you have a very, very big problem.

You need to be able to share with me with in 30 to 45 sec. what it is that you do and grab my attention at the same time without throwing up on me about information that I have never asked for.

This is my elevator speech when asked what I do: " I provide people with an easy to duplicate system that help grow their business as well as free training in on line marketing."

A mistake that many people make and that I have made in the past is to try and explain how my business work in detail.

I have realized that the person that you are talking too will never understand what you are telling them and that you are actually overwhelming them with too much information.

Doing so chase them away from you.

Here are a couple of things that you should not do:

1. Don't tell people too much about your business

Tell people about how they will benefit from your business

2. Don't try to summarize your business in 45 sec. That is too much education. Rather share one little piece that they can understand than a lot of information that they know nothing about.

3. Avoid using buzz words especially if you are in the profession of being in financial planning, accounting, law, anything in high tech where there are specific buzz words in your industry. The person that you are speaking too will not focus on what you are saying but will be wondering what the buzz words mean that you have said.

4. The quickest way to bring your conversation to an end is to use the words: "I,Me,We". Everything in your conversation should evolve around them. This way they will pay more attention.

See if you can at your next function or when you meet somebody focus on how you can benefit them and their company or how you can benefit their family.

By focusing on them and not on yourself you will make much more connections with people and have a much more effective elevator speech.

Just to recap a bit:

1. Focus on the benefit

2. Keep it short and simple

3. No! Too Much Information, Too Much Education, Too Much Buzz Words or having everything evolve around you in the conversation, focus on how you and your product or service can benefit them.

Put pen to paper and write your elevator speech down so that you know it by heart and not as something off the top of your head.

Armed with this knowledge, go out there and meet people and do more business.

To your success.

Your friend in helping you reach your dreams.

I believe in you.