By providing value and service to your customers you will definitely increase your success in your business.

I would like to share with you a little story that will show you a example of how value and service is placed into a practical manner. The example that I am going to use is that of a car dealership providing value and service to his customer.

On a particular day a gentleman went to a car dealership to trade in his vehicle for a new Chrysler.

When he entered the dealership, one could at first glance see that everything was clean and sparkled from the glass tables to the floors to the vehicles in the showroom etc. He was greeted in a friendly yet professional manner.

All the paper work was neatly stacked in order on the table of the salesman and all the procedures were explained clearly to the client so that he clearly understood all the necessary forms to complete to set up die finance of his new vehicle.

While the paperwork were being done, the dealer arranged with one of his staff members to bring a cup of coffee, tea or a glass of juice which ever the client preferred to have. There was no complications in the whole process, everything was done step by step systematically.

After all the paperwork had been completed, the client' trade-in had been taken to the back of the dealership and his new Chrysler had been brought to the front.

The client got into his new car with a smile on his face from ear to ear and started on his way home.

While driving, he noticed a beautiful card on the dashboard. It had a picture of his car on it in a exquisite scenery setting which made his Chrysler look like the smartest car on the planet.

It gave him the sense that he had bought the most elegant car that made him feel even more proud to drive it. He opened the card and in the card the dealership promised him that if there was anything the matter with his newly purchase vehicle within the first 30 days, that it would be taken care of asap free of charge. There was also a roadside assistance number should he run out of petrol or have a flat tyre.

He turned on his radio and found that their was something strange going on because the stations were set to his stations that he normally listen too. This was just too much, when he got home he phoned the dealership and told the dealer about the stations on the radio.

The dealer laughed a little bit and said to him. Don't worry, we take pride in the service that we give to our clients and before a new vehicle get given to the client, our technician preset your stations that you had in you trad- in exactly the same in your new vehicle.

Do you think that this customer is a satisfied customer that would refer this dealership to other people?

This dealership will get ten times more than he could expect in return for his value and service that he provided, in the sense that he will get the best way of branding for his dealership and he achieved this by providing value and outstanding service to his customer.

Value and service is of the utmost importance to your business and customers. It will create a long lasting relationship for years to come and it will bring you repeat customers.

One satisfied customer can bring you loads more customers and if they are all satisfied with your value and service that you provide, then your business will just grow from strength to strength.