The scholarships, of course, reflect the time in which we live. And the world began, some of the exchanges that have become famous in the world, famous because it was dedicated to the icons of the moment. It would have been the same if the Birkin had not been called that?

It seemed almost left the fashion of the "gift bags", of the Hermès Kelly, the Stam by Marc Jacobs or the Marcello de Cartier, Mulberry, but wanted to revive that trend, devoting one of the bags of the spring-summer fashion icon for excellence in recent years.

Her name is Alexa Chung and perhaps many of you do not even know who she is, but I'm sure you heard about in blogs and fashion magazines. Yes, because the model and VJ English is now a celebrity in the United States and considered a true trendsetter, as to be awarded by Vogue as "Best Dressed" of 2009. And we all know what it means to be considered the best dressed by Anna Wintour.

Emma Hill, creative director of Mulberry, could only choose a young girl, bubbly and super cool like Alexa Chung to reflect better our times. And that freshness and luminosity was found just in the Alexa Bag.

Accused of being a bit 'too much like PS1 Proenza Schouler, the Alexa Mulberry handbag is a short-handled, round, also with removable shoulder strap with buckle closure flap closed with two twist lock. Also available in the clutch model, was produced in many versions, buffalo and lamb leather lined with python, in fashion colors yellow, pink, brown, black, blue and animal-print.

Alexa is the protagonist of reeds new advertising campaign of Mulberry, which lend her face and the top model Sasha Pivovarova Viktoryia Sasonkina and that we will present in full in the coming weeks.