Business card is one of the most inexpensive medium for marketing, but a very important one at that. You'd have exchanged business cards with many people, and from your personal experience you must be having an idea that a unique and well designed business card is more likely to stay in their wallets for long, and as long as a prospective customer has your business card, chances are that he/she will be calling you, whenever they are in need of a product or service you offer.

In order to secure its place in their wallets, your business card needs to stand out from the others, because even if your products or services are in cut above your competitors, your business card still needs to make an impact on its own. At times, a business card can lead to a new business deal or sale, all on its own. Question is how to design a business card, which may result in more sales inquiries and customer calls?

Be a little creative:

How do you make your business card stick out from the regular ones? Answer to this question is … “inventiveness”. If your business card is one of those run-of-the-mill types, with white background and some plain text printed, chances are that it will be thrown away just like them. To make someone hold your visiting card with them, for a longer period, you need to demonstrate some creativity. Be original and bring into play some unique designs, striking colors or employ any other idea that will compel them to retain it.

The information that must be there:

Sure enough, both yours and your business name, a brief introduction of your products/services, and last but not the least, your business address and contact details. If you prefer to be contacted by email, doesn’t mean you should not give out your phone number. One more thing, use your creative side more when choosing colors or designs instead of saving it to present the actual information. All the information and contact details should be unambiguously given.

How much to spend on a business card?

This will be determined by the size of your business and more importantly the impression you want to make. The cardstock, design and colors of your visiting card, says a lot about your professionalism and originality. Poor quality cardstock or wacky color selection is certainly going to hurt your professional reputation. However, you should not be spending too much, because the main idea of a business card is to hand it out to as many people as you can, but a costly one will make you think twice every time you are giving it away.

William King is the director of Computers Wholesale Suppliers: http://www.wholesalepages.co.uk/ukwholesalers/Computers-9-0.html , USA Wholesale Suppliers, Distributors, Dropshippers & Manufacturers: http://www.dailytrader.com/usa/ , Active Trader Links & Online Business Investing Services Directory: http://www.activetrader-links.com and UAE Dubai Property & Dubai Real Estate Properties Portal: http://www.bayut.com. He has 18 years of experience in the marketing and trading industries and has been helping retailers, entrepreneurs and startups with their product sourcing, promotion, marketing and supply chain requirements.